We’ve talked quite a lot now about how managing your marketing in one place can make it easier for the day to day marketer to manage their workload more effectively. However, even with an automation suite, you can still feel under-resourced or overwhelmed by workloads. Still, you don’t have to outsource the extra work.
Keep your content marketing close to home
With most marketing campaigns relying heavily on content, many marketers still outsource their copywriting to an agency or freelance copywriter. However, no one is going to know your business better than you. Ideally, instead of constantly trying to create new content from outsourced areas, you should be asking how you can utilise what you already have to its full potential.
That’s what we did with Howden. We sat down with them and completed a content audit, showing them what they could do with the material they already had across all marketing channels. We then helped them implement this within their Gator campaigns and showed them how to create the assisting content they did need. Within a year, they’ll be up and running and able to take on their own content.
Automate as much of your marketing as possible
We know that moving from an email service provider to a marketing automation suite is a bit of a jump. Sometimes it can be hard to know what to take advantage of and what to do, so many people continue to just use their automation suite like an email provider. But it’s so much smarter than that! You can automate entire quarterly campaigns, campaigns off the back of website visits, campaigns from CRM and more!
If you don’t know where to get started when it comes to automation, just ask. It’s why we have account managers here at CommuniGator. It means that clients who have complex projects on that they want to automate, to save them time fiddling with manual work, have someone who can help them achieve specific goals. All you have to do is ask.
Integrate with your CRM to make your marketing easier
CRM integration has to be one of the most important tools when it comes to managing your marketing in one place. After all, it hosts all your essential marketing data, sales use it to contact prospects, it records web activities, email interactions…etc. If you want to truly save time, you need to stop flitting between different platforms and start working from one centralised place.
And if you don’t know where to start when it comes to CRM integration, don’t worry! Marketing automation suites like ours are geared towards clever CRM integration so that you don’t have to do anything. You just have to tell us which CRM you’re using and we’ll set up the integration.
It’s how we helped Larmer Brown when they wanted to take their digital marketing back in-house after having a managed services contract with another ESP and agency. With just our CRM integration alone, they’ve been able to reduce the manual workload on reporting on things for marketing and sales and move everything else back under the marketing teams to-do list easily.
So, you see, if you’re ever in a place where you feel like your to-do list will never end – you’re not alone. You have marketers around who can help you. In fact, look at your software provider. They’re marketers themselves. They’ll know what to do to help you manage the workload, and how to do it with their software like we do for our clients.