- On November 23, 2017
- In Lead Generation, Marketing Automation
- By Jessica Brick
What qualifies a lead? It’s the age-old debate between sales and marketing and we’ve got the answer here.
Now you have mastered your ‘smarketing’ teams alignment, it’s time to make it happen. Your leads are only leads when sales and marketing work together.
What happens when someone unsubscribes from your emails? Sales get in touch. What happens when sales have no leads left? Marketing step up their game.
So, to keep a good and steady supply of quality leads, it’s essential that sales and marketing work together. And what better place to start than within your CRM system.
From emailing prospects, updating records, to following up your website leads, there’s a lot to do in a day.
This is where your CRM and marketing automation integration comes into play. Creating automated workflows that sales add leads to, and marketing track and report. It means more time to get your hands dirty. Less activity but more productivity.
We’re aware of the challenges. Sales felt they spent too much time following up on prospects. Regardless of if they got through on the phone or not, it’s time consuming yet vital to send 1:1 emails.
Marketing say they spend too much time creating ad-hoc campaigns for each salesperson. Sounds like you need automated workflows integrated with your CRM!
Set up ongoing lead nurture campaigns at the press of a button. Keep them relevant and personal by using dynamic content.
Segment your audiences based on both sales and marketing preferences. Now, get ready to turbo-charge your lead generation marketing processes!
Voila. You have yourself an all-singing, all-dancing, all-automated sales and marketing process!