With 42% of web traffic coming from search, if you aren’t paying serious attention to SEO and PPC you’re missing a significant chunk of your target market. It is all too common for SEO and PPC to be seen as rivals, even as opposing forces in the overall marketing universe. While each has distinct advantages and difficulties,…Details
Our GatorCon18 Award winners were all deserving of their awards, having achieved impressive feats in marketing, from extremely high numbers of form fills, to a fantastic performing subject line. We spoke to a few of our winners to get their thoughts on winning the prize, and how they achieved exactly that.
Landing pages are an integral element of email marketing, as you aim to turn clicks on your emails into something more tangible. Whether that’s a booking for your next event or a download of your newest and most thought-provoking content, modern marketers just can’t live without them. However, with research showing that 9 out of 10 landing…Details
The start of a new year is always a good time for reflection. Social media marketing has been evolving at a blistering pace over the past couple of years and has become a central component in most marketing strategies. Change has been almost constant and the past 12 months have revealed some especially interesting trends.
In this article, we look at the consumer decision making model for the B2B market. The consumer decision making process model is very different in the B2B sector when compared to the B2C one as it is considerably more complex with a number of employees often being involved, each with their specialism in a differing…Details
When was the last time you came into work, looked at your calendar, and worked through everything you had planned, in order, without interruptions? In the marketing community at large, such days can be anywhere from rare to inconceivable. So, it’s critical that you plan your marketing strategy in advance. Whether you plan 1 quarter…Details
Statistically, your email has 7 seconds to make an impact on someone. And one of the easiest ways to do that is with a clear and simple design. Something your readers will get value from within a few moments or at least be engaged enough to read for longer. We’ve already discussed creating the ideal…Details
Most B2B sellers rely on their sales call to close a sale, so it’s important to know when the best time to call is to improve your conversion rate. Below we reveal the results of The Lead Response Management Study and how you can capitalise on their findings.
It’s a new year and that means finding new ways to ensure that you’re on top of the latest in digital marketing strategy for your business. Given the speed at which the world of digital marketing moves this can appear to be a challenge at first. However, if you want to ensure that your business…Details