Marketing is about producing results, really good results, day in day out. Stale marketing produces stale leads for your sales team. So, it’s important to keep on top of the game and make sure you are constantly producing great results which can be tricky, particularly with a small marketing team.
Times change, marketing changes, and your audience changes so you need to make sure you are producing relevant, fresh content for the right people at the right time. And what better way to get to know your audience inside out than by split testing (or A/B testing).
At CommuniGator we love an experiment. That’s why we split test everything possible, at least once a quarter if not month. The most important asset to your email campaigns is your list. The list you really want to engage with your marketing comms and become a hot prospect and then eventually convert to a customer.Details