Unearth your Unknown Pipeline

I like to think I’m a perceptive person, that I can read people’s emotions without them needing to say a word. Whether they’re pleased with an opportunity or concerned. Whether they need convincing or some advice. But going on gut instinct alone can often lead us down the wrong track. That’s why I find knowing the tells of a ready to buy lead paramount to getting in contact at the right time.

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Spotler Announces Strategic Acquisition of CommuniGator for $16.3 million

London, June 13th, 2018 — Spotler, a Dutch leader in e-mail marketing and marketing automation software, today announced that it has entered into a definitive agreement to acquire UK-based CommuniGator. The acquisition brings together the respective mid-market players from the UK and the Netherlands to create a European organisation, offering marketing and creative teams scalable,…

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4 Stages to Make your Leads Blossom

Imagine if we lived in a world where our leads came to us knowing exactly what they wanted and they wanted it right now! Sadly, this is not the case. Most people don’t know what they want for dinner let alone who to use for their business requirements. Perhaps they’re browsing, scoping out their options, and the last thing you want to do is scare them off. You need to work at their speed. Give them the content they want, when they want it. This is our 4 step process for nurturing cold leads into ready to buy customers:

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Artificial Intelligence: Cranking up the heat on personalisation

Artificial Intelligence doesn’t just benefit you. It also benefits your prospects and customers, making their journey and experience with you much more productive and enjoyable. Particularly when it comes to personalisation. After all, everyone loves the personal touch: going to your local coffee shop and being offered your usual. We all appreciate being treated like we’re an actual individual and not just a faceless number.

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7 benefits Artificial Intelligence has on Marketing

Artificial Intelligence is being used heavily in the marketing world as we speak. From B2C companies using machine learning to better enhance their customers experience with them to B2B companies using it to predict their marketing results. We are fast moving into a world where AI and marketing go hand in hand. Here, we take a look at the key benefits of implementing AI into your marketing strategies.

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How could AI help to achieve more targeted digital marketing?

Better targeting of digital marketing is a key goal for many organisations. It not only enables marketing efforts to be more effective, generating more impressive ROI, but also helps to ensure legal compliance and strengthen relationships with customers. There are two key ways in which AI has a significant role to play in this process: personalisation and optimising key functions.

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6 benefits Artificial Intelligence has on Sales

Artificial intelligence combines human intelligence and knowledge with machine learning. Which leaves you with the technology to predict your sales and marketing results. The introduction of AI into our everyday lives is becoming more and more apparent, from movie recommendations on Netflix to mind-reading recommendations on e-commerce sites such as Amazon. It seems like AI is already very familiar with our habits and patterns. So how can the use of it benefit your sales team and increase revenue?

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