The perfect time to call

It shouldn’t come as a surprise that we think highly of email. And we’re not alone! Numerous studies have found that it remains the most reliable and most trusted way of bringing in leads. However, at some point, you’ll need to pick up the phone and call your leads.   To be spending their time productively, your Sales…

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Bot Activity in Email

Before your email reaches a human eyeball, bots will be all over it! They’re mostly harmless, but to get the results you want from your campaigns, you need to know what they’re doing and why.   The primary function of bots is to scan for harmful emails, particularly viruses and other spam. As part of this,…

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