Campaign Management
Quickly plan, execute, monitor and automate campaigns that touch prospects and customers with the right personalised message, interaction, or offer - at the right time.
Integrate with CRM
We offer a suite of application connectors with all main CRM solutions (Sage, Microsoft, Salesforce, Goldmine etc) enabling you to leverage your existing systems quickly and easily.
Increase delivery rate
GatorMail allows you to create both HTML and Text email formats. We deliver all outbound communications as a two part MIME message, this means that if the HTML is blocked, the text format will be delivered in its place, thus maintaining the highest possible delivery rate and reducing bounce backs.
Campaign analysis
The comprehensive results console gives easy access to campaign analysis of numbers of emails sent vs not sent, including a complete record of open rates, click-throughs, unsubscribes and bounce backs. Analyse customer behaviour and campaign performance to better focus on the highest value campaigns and customers. Create groups with one click and form the audience of follow-up campaigns.
Ease of use
GatorMail is an easy to use permission based digital marketing tool, developed to empower marketers to take full control of all elements of an email campaign when communicating with prospects and customers, where previously they may have relied on external agencies for assistance.
Staying legal
Start communicating regularly, effectively, efficiently and legally with your customers and prospects. The technology allows you to create and build easy opt-in steps in your campaign - you are required to obtain opt-in when using permission based marketing - to avoid being a spammer, and breaking the law!
Bounce back
GatorMail will automatically produce a report of bounce back emails, enabling you to analyse the accurate numbers of delivered vs undelivered emails. It will update your system on the validity of an address, thus reducing the number of bounce backs in future campaigns and managing the risk of being blacklisted. | | Automatic unsubscribe
Records are automatically marked as 'do not email' should the recipient choose to unsubscribe from receiving your email communications.
Spam check
Assess the likelihood of emails being rejected, due to unsuitable choice of words and content, by running your email through the built-in spam checker - helping you to create an email that will not be stopped by spam filters.
Market knowledge
CommuniGator has a management team with decades of marketing, CRM and B2B ecommerce experience, who understand the frustrations faced by marketers and consumers in today's increasingly competitive business environment.
Survey creation
GatorMail enables you to produce surveys, e.g. customer satisfaction surveys. As well as measuring responses in real time, it enables you to respond in a personal customer focused manner to each and any of your customers.
Event booking
The add-on Event Management module provides event organisers with the ability to create events from scratch, add delegates, handle on and offline bookings, set fees and discounts, track payments and maintain venues and suppliers.
Refer a friend
The technology assists marketers in reaching many more prospects from an original small list, through capture of opt-in details contained in a 'refer a friend' link in email campaigns, making viral marketing campaigns simple to implement.
Personal
GatorMail allows you to personalise landing zones and emails, including the email subject line,with a series of editable customer fields which increases the likelihood of the recipient opening the email.
Group builder
Create groups/campaign audiences based on preferences captured in CRM or from campaign results. |