Lead Generation Campaigns
Lead Nurturing – Campaign Series
Lead Scoring
WOW Analytics – Who is on your Website
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WOW!
“Maximise the potential of your website traffic”
Easier said than done, as when we invest in natural search techniques (SEO) and fill tactical key phrase gaps using Pay Per Click we only solve half the problem. These activities will almost certainly drive more visitors to a site, but we don’t know who our website visitors are they are unless we can get them to identify themselves! |
Even using advanced web capture techniques and the age old marketing trick of “bribery and corruption” to encourage these highly desirable individuals to leave their details, will typically deliver less than a 1% conversion in the B2B world.
Never has naming a product been so easy, we simply listened to what people said when we told them what the analytics tool offers! So, what does WOW! stand for? It’s up to you! Who’s on When, Who’s on Where, Who’s on Why? The important part is the ‘Who’!
Using one of the most extensive UK data sets we match your visitor’s IP address to our known universe of UK companies (not Who IS on the IP) and let you see who is on your website – WOW!
And if that were not enough, we also help you profile your website visitors into cold, warm and hot sales leads. By scoring key pages on the website at different levels, the lead score value increases and decreases according to the web pages viewed over time, and the total number of site visits – WOW!
Each member of your sales team is offered a separate analytics system login, where they can only see the sales leads allocated to them, either manually by the Sales or Marketing Manager, or using an automated event based on specified data values such as postcode, industry sector or company size - giving instant access to sales leads which have a pre-determined quality score. If the lead is no good, simply increase the lead score required before allocation and vice versa. |