Lead Generation Campaigns
Lead Scoring
WOW Analytics – Who is on your Website
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Lead Nurturing & Campaign Series
So, you've acquired a list of email addresses from a data broker, exhibiting at a trade show or via online signups. What next?
Email marketing is one of the absolute best ways of welcoming and nurturing your prospects and sales leads and, done properly, can yield fantastic results and generate quality qualified sales leads for your sales team. |
Historically it has always been hard work to create the series of campaigns that you need to perform this task, running across multiple prospect lists, and to keep track of the campaign results. And that's because, to run a truly successful email lead nurturing campaign, you must send little and often, highly targeted, highly personalised campaigns to nurture and capture your best leads, at exactly the right place in their buying cycle, to be engaged by your sales team.
Campaign Series brings a new level of automation to GatorMail, which combined with our intuitive Lead Scoring gives you the ability to create seamless, scalable and automated B2B sales lead nurturing campaigns, with reporting across your whole email program at the individual contact level, rather than simply campaign by campaign. The tool will even suppress and notify when any contact or prospect reaches a level of interest that warrants one to one sales engagement.
There are a large number of applications for Campaign Series, but these might include;
- Multi Part 'Welcome' emails for new website signups
- Weekly content publication to a list of known interested contacts, such as visitors to your stand at a recent trade show or exhibition
- Fully automated monthly newsletters
- Event invitations, confirmations and reminders
Contact us today for a fully personalised demo of how these new lead nurturing solutions can make your email marketing work harder for your business with less effort for you, the marketer. |