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See below our other top tips for keeping your spam score low and ensuring maximum deliverability;
- Avoid the use of punctuation in subject lines.
- ALWAYS send both an HTML and plain text version of your message.
- Don’t use background colours that are too similar to the font colours – it makes it look like you’re trying to hide something.
- Try not to use words like ‘Free’, ‘Promotion’ or ‘Offer’ in subject lines and email content.
- Ensure links point to domain names rather than IP addresses and where possible these domains match that of the sender address.
- Include a one click opt-out, with a simple description. The text Unsubscribe works perfectly when it is underlined and triggers a one click removal from your list.
- Where possible stay away from coloured fonts and also large font sizes. Red in particular scores badly in some filters.
- Large numerical values can look like financial scams.
- Include a combination of text and images in your HTML, using one large image can appear ‘spammy’ to some filters.
- Choose a consistent sender address and from name, stick with it and then try to get it whitelisted by your recipients. In some cases this can help messages avoid the filtration 100% of the time.
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