Website newsletter sign ups give us the perfect opportunity to keep in touch with any potential prospects at initial interest stages.
E-mail marketing is not just a way of increasing conversions as part of an organised campaign strategy but is also a continuing reminder of your company’s presence.
Using our web capture tool on your website allows you to capture your prospects’ contact information when they sign up to your newsletter. Upon submission of their form, the contact details can be fed back into CommuniGator and subsequently used in your future email marketing campaigns. Web capture forms can be build and fields selected based on the information that you would like to know about your customers, usually an individual’s e-mail address being the most valuable form of data.
Just think, without any form of web capture on your site you are unaware of your individual web visitors, with the majority either leaving to sign up with competitors or putting the idea to rest completely. If you are thinking, I already know who is visiting my website through the use of my web analytics tool, to an extent this is true, however, without utilising a web capture function you are not allowing the prospect a chance to make the first move themselves into the sales cycle.