It is not uncommon for small businesses to send emails out as infrequent as monthly newsletters or with seasonal special offers as ‘Black Friday’ or ‘Spring Sales’.
By reaching out to their audience more via social media platforms such as Facebook updates, Twitter tweets or Linkedin posts you can help fill these gaps keeping your brand image in the forefront of your customers thoughts.
A great way to keep an eye on what to tweet and post is by using a social media hub such as Hootsuite, this allows you to put keywords on watch and when your words are mentioned you get visibility in an updated stream. This allows you to either respond with your services if business driven, or create an article in your next newsletter or social post that is the ‘‘HOT TOPIC’’ at the moment. This will increase your click through rate on email and ensure your online presence will be better received via social platforms.
I stress the importance to keep in mind that social media doesn’t just complement your email marketing efforts, it should also enhance all your marketing efforts from optimizing your SEO keywords and campaign messaging to identifying keep topics and trends your clients and prospects are talking about.
The CommuniGator platform allow users to place a social sharing option in your emails to allow your audience to engage in the social options such as ‘liking your Linkedin comments or ‘retweeting’ what you are saying. This is great for those with a complete 360 degree strategy for marketing.
Targeted marketing can be as effective as improve conversions by 20% than mass blanket messaging.