On average office workers spend around nearly 1 hour a day managing their emails. They will receive and send in the region of 200 emails each day. This can only mean one thing, we spend less time reading emails that are not specific to us due to the sheer volume of traffic hitting our inboxes.
The more we know about our potential customers the more we can capture their interest. Once the initial acquisition email has been sent we have the opportunity to group contacts who have the same interest and then send a more targeted email.
First impressions really do count in the world of email marketing. The tips I would use to drive people though to your website are as follows:
1. Catchy subject line
2. Name on email matches of the recipient
3. Best content in the preview pane
4. Open rates are at their optimum around Tuesday and Thursday at 10am.
Use these basic tips the next time you go to send an email and we can ensure your results will increase.