Email marketing best practice states that for optimum results you need to deliver relevant content to the recipient.
This is so that the recipient feels that the sender knows (and more importantly cares about) their interests, therefore making them more receptive to your marketing communications. We refer to these snippets of knowledge as killer values.
Unfortunately, a lot of email marketers do not fully utilise these values. At CommuniGator we are able integrate with our email marketing with our VCAB page turning technology. (
View our VCAB brochure). This gives us the ability to obtain some pretty detailed killer values. We can tell you not only who’s clicked through, which is boring by itself, but also where they have been reading inside the VCAB document and how long they have spent viewing each piece of content. This works even better if you have a product catalogue or multiple facets to your services, as you can now record your recipient’s interests in more detail.
The perfect example of how the two technologies can be utilised daily; as we know already, one of the best ways build your lists is using data capture forms on your website. So, for example, if someone wants to view your brochure they follow a link from your site. They click the link and are asked to add their name and email address to see the brochure(s). This data could then be automatically added to your GatorMail system, which triggers an email containing the link to the brochure to the recipient. They read through the parts of the brochure that interest them and then eventually will leave the site. You now have their name, email address and all the killer values you need, arming you with the ability to create future email campaigns with relevant information to help convert your website visit!!!
It really is that simple!!!