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Triggered Emails, Technology at its finest
Posted by:
Lee Chadwick
29 June 2010
Just leaving client site with the satisfaction of leaving behind 250 email campaigns and associated creative all set up and ready to be delivered based on either a date or data event.
Pure genius, however, it gets better we have grouped them together and pass different "medium" codes to Google Analytics so that they can be analysed individually or as a whole. Some times technology gets in the way, but this is email marketing software boldly going where a marketing team just could not go.
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