We all know that we need to send relevant content to our subscribers in order to keep them on the books, but just how do we ensure that it’s absolutely relevant?  We can ask them, right?  Well that’s one way to do it - by allowing contacts to select their ...

Email marketing is an effective tool for communicating with clients and prospects as it removes the time and energy it would take to communicate with all your contacts individually.  But a lot of email marketers still have to do a lot of leg work, some of which can be easily ...

Google have this week launched the Priority Inbox for Gmail, but what does this mean for the email marketer?

Gmail has for a long time had an intuitive and intelligent spam filtration system, but Priority Inbox takes this a step further, automatically organising your messages by their perceived ‘Importance’.  This ...

Email marketing best practice states that for optimum results you need to deliver relevant content to the recipient.  This is so that the recipient feels that the sender knows (and more importantly cares about) their interests, therefore making them more receptive to your marketing communications.  We refer to these snippets ...

The biggest mistake people can make in their email marketing campaigns isn’t necessarily bad strategy, although a poor strategy is a major factor in spoiling any profit making opportunity a website or business may have.

And it isn’t a lack of leads either – building your list is actually surprisingly ...

So you want to know about deliverability…

Well, you have come to the right place.

Delivery of emails is all about getting your message into the subscribers’ inboxes. There are many things which will try to stop you and that’s the challenge of deliverability. In an attempt to keep things ...

So you have been delivered, dodged the SPAM filter and your final hurdle is to hit the inbox, not the Junk folder.  Listed below are some of the key factors  Microsoft looks for and the constituent part of the email it is looking at when it makes its choice to ...

Google Analytics is a powerful web analytics tool that is available to all at no cost.  Communigator customers are really starting to enjoy the benefits of our Google Analytics Integration.  It is a winner for our customers to see their email campaigns within their web traffic.  If they can measure the ...

There has always been some debate around the unsubscribe processes.  What is key, is that a contact should be able to unsubscribe quickly and easily from any mailing.  But how quickly exactly?  And is the contact fully aware of what they’re unsubscribing from?

Up until recently I was subscribed to a newsletter of ...

Until fairly recently email marketing strategy has focussed on driving open and click through rates, which are useful statistics, but wouldn’t it be great if technology could help you to take it a step further and monitor actual conversion?

At CommuniGator we hear it all the time; ‘my open/click through ...

There’s no doubt about it, HTML emails can be eye catching and striking, but how are they really received in the inbox? There is much debate surrounding the use of plain text emails within marketing campaigns and we at CommuniGator offer many benefits to utilising this simple tool. So, why ...

Subject lines play a big part on whether the email will be delivered into an inbox, especially in Outlook!!  Here’s a classic example of why you need to test a campaign before it goes out. 

Whilst putting together a campaign which I’d set up to split test two subject lines, ...

We all know what email marketing is, its ins and outs, its difficulties and where we can get a quick win with our customer base.  But, how effective could your email marketing be as part of a solution rather than just another system?

A number of CommuniGator clients have already ...

When Outlook 2007 was released by Microsoft one of the most significant changes was the switch to using Word as the email authoring tool over IE.  In Outlook 2010 Microsoft has affirmed its stance that the users ease of composing professional looking text based emails outweighs the rendering of received ...

Dynamic content can be extremely powerful if it is executed well.  The key benefit of dynamic content for marketers is the ability to talk to customers and prospects intelligently. Based on the rules you create, the data you gather and the subsequent message you send, you're speaking directly to a ...

As marketers we are all aware that our audiences should be segmented, but how many of us are segmenting to a level that is going to make a material difference to response to the communications that we send out?
With CommuniGator, segmentation is automatically done for you, not only based ...

Just leaving client site with the satisfaction of leaving behind 250 email campaigns and associated creative all set up and ready to be delivered based on either a date or data event. Pure genius, however, it gets better we have grouped them together and pass different "medium" codes to Google ...

As the CommuniGator Email marketing world tour rolled into Bristol today there was a lively debate on integration with CRM products and especially MS Dynamics CRM. Several audience members had been dismayed with solution providers offering "integration" which turned out to be nothing more than a view of the email ...

Google Analytics continues to get better and better. for those who have not explored the "intelligence" capabilities you are missing out. I got a very pleasant email from Google Analytics this morning to let me know that my target conversion rate had been achieved from my lead generation email campaign ...

Once again at our Birmingham, Email Marketing Best Practice seminar a common question in the open session was "How can I get my images enabled when they arrive in the recipients inbox". As always the answers is bad news. Most organisations have their email platforms configured to block the downloading of ...