Surveys
 | | CRM Integration
GatorMail Surveys are most useful when your email marketing solution is integrated with your CRM package. This enables all survey answers and/or contact data fields to be written directly back to CRM to update existing data.
Contact us if you would like a demo to book of GatorMail’s survey capabilities, or if you are an existing customer requiring training on constructing and using a survey effectively. | |
Surveys are a very useful tool for marketers; they are a quick and easy means of gathering new information and of cleansing existing data.
Traditionally, customer surveys and market research were carried out by direct mail or by telephone. However, by using surveys as a call to action in your email marketing you are able to gather and analyse results in a matter of hours rather than weeks. In addition to a fast response, surveys conducted by email are significantly cheaper than DM – particularly if you have a large target group to reach.
Some useful types of survey might include; - Customer Satisfaction - An effective way to find out what your customers think about you, as a company, and your products or services. Surveys communicate the fact that you value the subscribers' opinions. Critical feedback is a motivator to improving the service/information/event you deliver.
- Event Feedback – Gain useful feedback on what was good/bad about an event you hosted in order to make the next one better.
- Data Cleansing – Enable customers and prospects in your database to update their contact details and preferences, e.g. how often they want to receive emails, what interests them, do they want to receive HTML or plain text emails etc.
Creating a Survey in GatorMail
Surveys can be set-up using page conditions to serve-up questions according to the preceding answer. In this way you can avoid asking your recipient something that is irrelevant to them and save time. In GatorMail campaigns where a survey is used as a call to action, the number of survey responses is reported on the results overview page. On the survey tab we can easily see the number of surveys completed, yet to be completed and also, very importantly, those abandoned. A high abandon rate can mean the survey is too long or that the line of questioning is too intrusive.
Some email service providers have "in-email" survey capability, meaning recipients see and can complete the survey in the email body. At CommuniGator, we don’t believe this is the best method. Outlook is different from Gmail, which is different from Lotus Notes; if the technology doesn't work with all of them, you won't get the results.
GatorMail builds surveys on a hosted landing zone page – this means you can set the scene and outline the incentive in the email with a one-click through to the survey page.
GatorMail surveys allow the following question types;
TextBox - Single Line
A single line textbox allows text to be entered in a single line for information such as "first name," "last name," or "company name."
TextBox - Multi Line
A multi line text box allows more text to be entered for a question than a single line textbox. Typically, a multi line textbox is used as a comment box for open ended questions.
Radiobutton - Single Select
A radio button allows the user to select a single option from a predefined list.
Checkbox - Multi Select
Checkboxes, also commonly referred to as tick-boxes, allow a user to select more than one option from a predefined list of answers. | | Dropdown List - Single Select
A dropdown list allows the user to select one option from a predefined list.
ListBox - Single Select
A listbox displays a list of items in a box, and a user would select one item from the list.
ListBox - Multi Select
A listbox multi select allows the user to select multiple options from a predefined list. The user would hold the control key on their keyboard when selecting more than one option. | | |
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