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Integrating GatorMail with your CRM system
Building and maintaining a long term business relationship with your customers is essential and is made much easier the more information you know about each customer and their personal preferences
Email marketing should be a two way conversation that is about gathering insight and intelligence on your customers/prospects and then using that insight to deliver relevant communications. Seamless integration between your CRM software and your email marketing solution is the perfect way to achieve this with minimal effort for the marketer.
CommuniGator's GatorMail email marketing software is available with a suite of application connectors to a number of the market leading CRM solutions, enabling you to leverage your existing systems quickly and easily. Integration with CRM means that all recipients' actions are written back to the contact record, showing an accurate history inside of CRM of each contact’s interaction with your email campaigns, as well as automatically recording those contacts who prove to be undeliverable or who have opted to unsubscribe.
Begin the process by creating your campaign audience in CRM, which is then automatically transferred to GatorMail using our encrypted web services. Once your campaign has been initiated, data begins to flow back into CRM, recording the following activities in the contact history:
| Email Sent | Email Opened | Web Hit | | Document Downloaded | Landing Zone Hit | Survey Accessed/Completed | | Survey Answers | Unsubscribe | Email Undeliverable | | Event Bookings | Event Attendance | |
This information is then fully searchable within CRM, allowing creation of segmented groups for follow up email campaigns, or for other follow up activities such as telephone calls or direct mail, all of which can be automated using your CRM system's workflow capabilities. |