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CommuniGator's GatorMail email marketing software is available with a suite of application connectors to a number of the market leading CRM solutions, enabling you to leverage your existing systems quickly and easily. Integration with CRM means that all recipients' actions are written back to the contact record, showing an accurate history inside of CRM of each contact’s interaction with your email campaigns, as well as automatically recording those contacts who prove to be undeliverable or who have opted to unsubscribe.
Begin the process by creating your campaign audience in CRM, which is then automatically transferred to GatorMail using our encrypted web services. Once your campaign has been initiated, data beings to flow back into CRM, recording the following activities in the contact history:
- Email Sent
- Email Opened
- Web Hit
- Document Downloaded
- Landing Zone Hit
- Survey Accessed/Completed
- Survey Answers
- Unsubscribe
- Email Undeliverable
This information is then fully searchable within CRM, allowing creation of segmented groups for follow up email campaigns, or for other follow up activities such as telephone calls or direct mail.
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