Virtual Catalogue
Email Marketing campaigns are commonly sent with a file attachment as the method of passing on information. Attachments to emails often fall foul of virus checking inside of corporate IT infrastructures and thus decrease deliverability.
In addition, there is no history of whether or not a recipient opens the document and what elements are of interest. If a file needs to be made available as part of a campaign, GatorMail offers it as a download within the email. This best practice methodology not only increases deliverability, but also tracks who downloaded the document and when.
PDF files are commonly a source of information in a campaign, however, sending your whitepapers and brochures this way means you miss out on the intelligence of what pages were most interesting to your audience and which articles in a page were most read. A virtual catalogue can be quickly created from a pdf file and distributed as a click-through in a campaign, with the added benefit of being able to track amount of time spent on a page and also when and where a reader has zoomed in to read particular content.
Let’s not also forget that a virtual catalogue significantly improves the user experience as they are easy to navigate and display information in a familiar format. Where time is spent designing virtual catalogues, multimedia can be introduced to enhance the whole experience.
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