Email Marketing campaigns are e-marketing communications that are executed to support a specific marketing campaign such as a product launch, event promotion, price promotion or website launch. CommuniGator has a templates library where you can build a portfolio of HTML templates for each type of campaign you wish to send. At CommuniGator, we believe that to maximise the potential of email marketing, it should be an integrated element of the overall marketing strategy. The brand and message should be mirrored across email communication, website, hardcopy DM, telemarketing, advertising and events.
Using digital (email & SMS) marketing software with CRM integration enables personalised, targeted permission-based closed-loop communications with customers and prospects. CommuniGator has spent time and effort with its clients developing preference engines which match current consumer or business needs with content from the source. The important factor is that relevance is constantly changing, things recipients are interested in today, they may not be interested in tomorrow. Thus, we arrive at the second generation email concept where the user is able to express their own preferences as to the type of content, frequency of delivery and depth of detail. This occurs not only at sign-up, but every email sent offers the option for the recipient to rate the content and relevance and update their own preferences in the sending engine to ensure future campaigns are closely matched with preferences expressed.
