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Microsoft CRM

GatorMail Integrating with Microsoft CRM

The CommuniGator integration uses it’s secure web services to automatically transfer new campaign and contact data from CRM into Gatormail and passes campaign results such as email opens, click-throughs and survey answers back to CRM.


CommuniGator Email Marketing Module for MS CRM

•Microsoft CRM  has a basic bulk email capability but is limited in terms of sophistication, functionality and reporting

•CommuniGator is a proven email marketing Add-On that is now integrated to the Campaign Activity and quick campaign areas

•Build the target list in MS CRM – Create the Campaign Activity “CommuniGator” – this passes the target list to the email module for fulfilment.

•The module accepts the target list, executes the activity, and measures performance

•Selected resulting data is passed back to the CRM Contact record

•Easy to use template email editor for creating HTML and Text emails

•Include links, images, unsubscribes and options to email a friend – perfect for newsletters or promotional activity

•Schedule specific times for emails to go out

•Extensive campaign performance reports on bouncebacks, who opened the email, who clicked on links, and unsubscribes

•Enterprise version offers Landing Zones and electronic surveys to glean customer feedback

Feature List

3rd Party Integration:
• Integrates with your CRM solution
• Data can be fed into 3rd party reporting tools
• Web Interface – password protection
• Administrative application - user/role/department

Campaign Creation:
• Email & landing zone template creation
• HTML editor
• Dynamic, conditional content through personalisation
• Document manager
• Refer a friend
• HTML upload
• Online preview
• Ability to create and copy surveys
• Image upload to library
• Contact import via csv
• Web capture functionality
• SPAM checker

Plan, create, test, initiate and analyse:
• Campaign calendar/timeline
• Text, HTML and Multipart MIME support







• Advanced audience segmentation (group builder)
• Triggered mailings
• Sequential mailings
• A/B testing
• Resend campaign
• Auto resend based on conditions
• Content rating

Comprehensive Campaign Reporting:
• Dashboard
• Tracking and reporting
• Delivery and bounce reports (bounce manager)
• Unsubscribe management
• Click-through analysis
• Click-through tracking (website and landing zones)

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Devon 1st July 2009
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Birmingham 9th July 2009
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Email Marketing
London 14th July 2009
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