Email styling is just as important as the content of the email to ensure that it looks appealing to be read by your client. Designers can style and organise your email to the most appropriate layout to achieve the best results for you but a few helpful hints and tips can also help you to make your emails stand out from the crowd.
The first thing is to ensure that you don’t overload your email, think about what is important to be seen initially but without putting too much in. You want to encourage the reader to be captured by the headings so that they then want to read more by using landing pages. The same rule applies to picture’s so don’t have large images keep them small on the initial email as you can also link them to go to a larger image. Ensure that the layout is balanced and remember that the images you use will not always be initially displayed so ensure that your text tells the client what you want them to know rather than relying on the image.
Spacing in also important to make your subjects stand out and separated. Use the sizing and the colouring of your fonts appropriately within your design so that the colours complement each other using things like bold to get attention, colours for headings and italics for quotations. Don’t try to use too many different font styles, two are ample but use a standard font rather than a special corporate font as these may not be received on different email platforms when sending external mail. Examples of some web friendly email fonts are Times New Roman, Arial, Courier, Verdana, Georgia, Impact and Tahoma.