You are the person at the company responsible for managing the e-mail marketing campaigns and you are under pressure...your time is valuable!
Due to the dramatic growth of the e-mail marketing industry, e-mail service providers (ESP’s) have had to keep up with the demands of the intelligent marketing employee, who is always looking at ways in which to save time whilst keeping within budget restraints. Article Manager is an inclusive tool allowing e-mail marketers from the most basic level the opportunity to browse and upload text onto an existing company branded e-mail template.
Instead of choosing to spend company time and money on sophisticated html design (often unlikely to be received, let alone viewed!), why not spend a little of this time viewing article results from past campaigns, if you were to know that the majority of your audience had shown a strong interest in a particular subject in the past, why are you not sending them more of what they want now!?
An educated decision based on past campaign results is much more likely to be effective than a decision based upon one individuals personal preference or simply gut feel.