With more and more ISPs using contact engagement as a metric for whether to deliver your email, it’s time to have a bit of a spring clean and cut out your dead contacts. Now I’m not suggesting that you just cut these unengaged contacts immediately; they were once engaged with ...

Newsletters, yes we have all sent them and no doubt you will have received them in your inbox as well.

Now, ask yourself the question, when you are short for time or just need to send something out (because you feel you should) have you sent out an old newsletter ...

An email marketing tool is not just about the basic function of "create and send" the functionality and service pays a huge part in your decision of choosing the right tool for you. The solution that you decide on must meet your business needs and help you to achieve your ...

Every marketer knows that loyal customers and repeat business are the foundations of a long-term, successful company. But what about the rest? The question you need to ask yourself is, how are you talking to your leads? Email marketing is a great way of nurturing your prospects and can help ...

Dynamic content is merging information into email marketing campaigns based on customers‘& prospects’ specific Individual behaviour.

The method should be about sending targeted email messages to your audience with content that changes frequently based on relevant information that continues to engage the reader.

The question is, ‘How & where do ...

Delivering marketing materials is an important part of generating interest and nurturing leads or prospects to the end goal of converting into revenue.

Very often we send out emails with links to PDF document (whitepapers, brochures etc), or even attach them to an email. These can be great forms of ...

There are a number of metrics that are now considered ‘traditional’ when we talk about email marketing. Most email marketers have an idea of their ‘Open Rate’ and ‘Click Through Rate’, some may go on to talk about ‘Conversion’ and ‘Deliverability’, with the most advanced able to calculate precise ROI ...

The EU law (The Privacy and Electronic Communications Regulations 2003) which applies to how you use cookies and similar technologies for storing information on a user’s terminal equipment, such as their computer or mobile device, changed on 26th May 2011. These changes become enforceable in the UK on 26th May ...

A/B testing within email marketing isn’t rocket science and certainly not something that is new for email marketing systems.  However, it does surprise me how many of my customers are not using the functionality.  Using split testing or more commonly known as A/B testing allows you to measure how successful ...

Website newsletter sign ups give us the perfect opportunity to keep in touch with any potential prospects at initial interest stages.

E-mail marketing is not just a way of increasing conversions as part of an organised campaign strategy but is also a continuing reminder of your company’s presence.

Using our ...