Website newsletter sign ups give us the perfect opportunity to keep in touch with any potential prospects at initial interest stages.

E-mail marketing is not just a way of increasing conversions as part of an organised campaign strategy but is also a continuing reminder of your company’s presence.

Using our ...

It is not uncommon for small businesses to send emails out as infrequent as monthly newsletters or with seasonal special offers as ‘Black Friday’ or ‘Spring Sales’.

By reaching out to their audience more via social media platforms such as Facebook updates, Twitter tweets or Linkedin posts you can help ...

Delivering content tailored to your customers and prospects is a sure fire way to be successful.  This is where marketing automation comes in. You can connect with more people in a more personal fashion. There are various things you can do to improve your marketing strategy:

 Firstly, it ...

You are the person at the company responsible for managing the e-mail marketing campaigns and you are under pressure...your time is valuable!

Due to the dramatic growth of the e-mail marketing industry, e-mail service providers (ESP’s) have had to keep up with the demands of the intelligent marketing employee, who ...

Emails are not websites, and while the design should be appealing, it should be kept somewhat simple.  This is because emails are opened on a wide variety of browsers and email clients, and therefore it makes sense to keep the design basic so that there will be less chance of ...

The return of dark and cold nights can only mean one thing; another busy Christmas period is once again upon us.

Whilst there is still over a month to go until Christmas day, we should already be deep in thought regarding our Christmas marketing strategies. I’m going to provide you ...

On average office workers spend around nearly 1 hour a day managing their emails.  They will receive and send in the region of 200 emails each day.  This can only mean one thing, we spend less time reading emails that are not specific to us due to the sheer volume ...

Ok, I’m not just about to make a marriage proposal but I will make a proposal on how to engage with targeted prospects via email marketing best practice. Just like a marriage proposal, I need to make this email engagement special, I need my targeted audience to be wooed because ...

The structure and layout of your design plays an important part in how and if your email is read, but excessive styling can waste lots of time.

A well structured email will always include images on the right hand side of the page, with clear precise articles, a top preview ...