At CommuniGator, we believe that to maximise the potential of email marketing, it needs to be an integrated element of the overall marketing strategy. The brand and message should be mirrored across email communication, website, traditional DM, telemarketing, advertising and events. Using digital (email & SMS) marketing software with CRM integration and event management capabilities enables personalised, targeted permission-based closed-loop communications with customers and prospects. It is a well known fact that customer retention is easier (and cheaper!) than customer acquisition and retention is achieved by improving our customer knowledge (profiles, behaviour, value and interest), then delivering integrated targeted communications and online services that match their needs. The ease and speed of managing, tracking and reporting from a single interface allows marketers to develop this insight of their audience. It is also important to be able to schedule campaigns (be it email, SMS or DM) and flag if certain members of the audience are being 'over-communicated' to. This level of control can only be obtained when all members of a marketing team have access to and the ability to use email marketing software.
Multichannel campaign marketing is all about delivering customer experiences. We are all bombarded with commercial messages every day when marketers try to reach us. Only a few of those attempts turn into profitable, ongoing relationships from the marketer's perspective. The fundamental idea in building experiences is that you need to use your customers' preferred channels to a) reach your customers, b) deliver a consistent message, and c) encourage them to interact with you, and be able to act on their interaction.
