See what people do once they’ve read your email...
As a B2B marketer you’ll be looking to understand your audience as best as possible in order to increase your number of leads and sales, serve highly relevant and timely communications and provide a captivating experience across all touch points between your brand and audience – this is where GatorLeads is your perfect wingman.
Google to introduce a sponsored ‘buy’ button in search results
Last week the Wall Street Journal reported some exciting changes to Google’s sponsored results; the ability to attach a ‘buy’ button alongside “Shop On Google” search results made on a mobile device. The ‘buy’ button will not appear on non-sponsored listings.
DMA National Client Email Report 2015
Email is considered the longest standing digital medium, developing from early internet it is growing more now than ever before. This report emphasises the effectiveness of email marketing with ROI figures rising from £24.93 last year to £38 in 2014. When implemented well, email is one of the most efficient techniques for reaching target audiences, but it is changing.