‘Facebook at Work’ to challenge LinkedIn
Facebook is rumoured to launch ‘Facebook at Work’, an interesting expansion, particularly for B2B marketers. Very little is known yet, but this is definitely one to watch for 2015.
Three best practice marketing automation strategies to increase sales
Marketing automation is the process of automating your marketing campaigns resulting in lead generation and prospect marketing. Automating the process means that you don’t have to follow up visitors to your website manually, but instead you save time by letting your automated system do it for you.
Clickable subject lines!
I spotted this email from the Toby Carvery the other day and, having calmed down about the prospect of free pudding, I noticed that there in the subject line itself was a blue, underlined link.